
How to Sell Online
Shopify is an all-in-one commerce platform that helps independent business owners sell online and in-person. We have many step-by-step guides and video tutorials to help you get started with selling online. You'll learn how to set up a well-designed online store quickly, list your products, convert more customers, and track your results.
How to Sell Online in 9 Steps
- Decide which products to sell
- Establish your target audience
- Perform market research
- Choose your sales channels
- Create an online store
- Set up payment processing
- Choose your shipping methods
- Promote your products
- Continuously improve your services
Below, we've curated some of our best content on successfully selling your products online. You'll also find a few checklists to help you stay organized and on track. If you're ready to begin selling, start with a 14-day free trial of Shopify.


How to Build a Sales Channel Strategy For Your Online Store

Competitive Pricing 101: Avoid Price Wars, Save Profit Margins

The Key to Fast Growth is Achieving Product-Market Fit

How to Turn Around a Struggling Business: Tips and Real-Life Examples

Psychological Pricing: What Your Prices Really Say to Customers

Level Up Your Stream: How to Make Merch for Twitch

What’s in a Name? How to Get Ideas for Your Etsy Shop Name

Popular Craft Ideas to Sell Online

Your 24/7 Salesperson: How to Create a Product Buying Guide for Your Store

Amazon FBA Guide for Singapore Ecommerce Businesses

How to Sell On Etsy Successfully (While Maintaining Your Independence)

From Content to Commerce: The Best Ecommerce Plug-ins for Your Existing WordPress Site

From Likes to Dollars: Here's How to Sell Your Products on Instagram in 2021

Alexa, What Are Amazon’s Main Competitors? And Why Are They Successful?

Avoid Sticker Shock: The True Cost of Running an Ecommerce Website

Payment Gateways in Singapore

Best Practices for Merchants During Mega-Sales Days in APAC

Why Site Speed Is So Important: Conversions, Loyalty, and Google Search Ranking

Build Your Store With Ease: The 9 Best Ecommerce Website Builders for 2021

Claim Your Name: 7 Reputable Domain Name Registrars for Small Businesses

Build on Solid Foundation: The 8 Best Website Builders for Small Businesses

Your 9-Step Guide to Building a Business Website from Scratch

12 Trending Products to Sell in Singapore in 2021 (Updated With New Items and Data!)

20 Selling Sites and Marketplaces to Sell Your Stuff Online

How to Use Pre-Orders to Validate, Pre-Sell, and Build Hype for a Product

Understanding The Consequences of Brexit On Ecommerce

Take the "Selling" Out Of "Upselling": How to Upsell to Customers and Improve the Shopping Experience

5 Pandemic Buying Habits That Are Here to Stay—According to Shopify Research

How to Sell in China Through WeChat

Strategies for Retailers to Cope With COVID-19

Online grocery in the Philippines: The time to act is now

Sell Coffee from Home: What Does it Take to Launch an Online Café?

A Perfect Fit: 7 Ways Brands Use Personalization to Create Tailor-Made Shopping Experiences

The 39-Point Store Trust Checklist: How Trustworthy Is Your Online Store?

How to Quickly Set Up a "Buy Online, Pickup Curbside" Experience with Shopify

Sell Gift Cards for Your Brick-and-Mortar Business with a Simple Online Store

From Manhattan to Singapore: How This Entrepreneur Wants Online Businesses To Succeed

10 Print-On-Demand Companies for Selling Your Own Custom Products

Driving Traffic but No Sales? Here's How to Diagnose and Improve Your Store

Etsy Alternatives: 8 Marketplaces and Website Builders for Makers

Coming Soon: How to Create a Pre-Launch Page to Get a Head Start on Marketing

Customer Acquisition: How to (Profitably) Gain New Customers for Your Business

Finding Your Niche: 8 Niche Market Examples to Inspire You

12 Shopify Apps for Finding Products to Sell (Without Shipping Them Yourself)

25 Free Shopify Apps to Check Out In the Shopify App Store
Slickieslaces: How a niche brand used community to hypercharge growth

Announcing a DHL Shipping Promotion for Cross-Border Sellers in Singapore

8 Crowdfunding Sites to Raise Money For Your Big Idea
