9 Simple Ways to Write Product Descriptions that Sell

9 Simple Ways to Write Product Descriptions that Sell


It’s an easy mistake.

Even professional copywriters make it sometimes: writing product descriptions that simply describe your products.

Why is it wrong? Because product descriptions need to sell your products.

Let’s have a look at nine simple ways to persuade your web visitors with product descriptions that sell.

1. Focus on Your Ideal Buyer

When you write a product description with a huge crowd of buyers in mind, your descriptions become wishy-washy and you end up addressing no one at all.

The best product descriptions address your ideal buyer directly and personally. You ask and answer questions as if you’re having a conversation with them. You choose the words your ideal buyer uses. You use the word you.

This is how Think Geek starts the product description of an LED Flashlight:

You know what's sucky about regular flashlights? They only come in two colors: white or that yellowish-white that reminds us of the teeth of an avid coffee drinker. What fun is that kind of flashlight? We'll answer that: NO FUN AT ALL. You know what is fun? Using the Multi-Color LED Flashlight to cast a sickly green glow over your face while telling a zombie story around a campfire. No campfire? Make a fake one with the orange light!

When it comes to writing your own product descriptions, start by imagining your ideal buyer. What kind of humor does he or she appreciate (if any)? What words does he use? What words does he hate? Is he okay with words like sucky and crappy? What questions does he ask that you should answer?

Consider how you would speak to your ideal buyer if you were selling your product in store, face-to-face. Now try and incorporate that language into your website so you can have a similar conversation online that resonates more deeply.

2. Entice with Benefits

When we sell our own products, we get excited about features and specifications. We live and breathe our company, our website, and our products.

The problem is our potential buyers are not as interested in mundane features and specs - they want to know what’s in it for them. That’s why you need to highlight the benefits of each feature.

This is how Method Home describes one of their hand wash gels:

2. Entice with Benefits

Sometimes the scent of seasonal hand wash is all we need to rouse our holiday spirits. Available in an array of festive fragrances, our naturally derived gel hand wash will leave your hands soft, clean and ready to be tucked into a pair of fair isle mittens. It really is the most wonderful time of the year.

Method Home suggests that the benefit of their soap is not just that your hands become soft and clean, but that the soap actually rouses your holiday spirit making the holidays more festive and therefore more enjoyable.

Consider the benefit of each of your features. How does your product make your customers feel happier, healthier, or more productive? Which problems, glitches, and hassle does your product help solve?

Don’t sell just a product, sell an experience.

3. Avoid Yeah, Yeah Phrases

When we’re stuck for words and don’t know what else to add to our product description, we often add something bland like "excellent product quality".

That’s a yeah, yeah phrase. As soon as a potential buyer reads excellent product quality he thinks, yeah, yeah, of course; that’s what everyone says. Ever heard someone describe their product quality as average, not-so-good, or even bad?

You become less persuasive when your potential buyer reads your product description and starts saying yeah, yeah to themselves. To avoid this reaction be as specific as possible. Zappos, for instance, doesn’t describe the quality of a pair of shoes as excellent. Instead they describe each technical detail plus its benefit:

3. Avoid  Yeah, Yeah  Phrases

None of the bullet points above mention the quality of the product directly, but each point gives you an impression of quality. Each point also follows an easy pattern of highlighting a feature plus a benefit:

genuine hand-sewn construction (feature) >> durable comfort (benefit)

Product details add credibility. Product details sell your product. You can never include too many technical details in your product descriptions. Be specific.

4. Justify Using Superlatives

Superlatives sound insincere unless you clearly prove why your product is the best, the easiest, or the most advanced.

Amazon explains why the Paperwhite is the world’s most advanced e-reader:

4. Justify Using Superlatives

The word patented gives the reader the impression that this is something special. Amazon goes on to quote several percentages to show why the Paperwhite has better contrast and brilliant resolution; and it provides a killer benefit: Even in bright sunlight, Paperwhite delivers clear, crisp text and images with no glare.

If your product is really the best, provide specific proof why this is the case. Otherwise, tone your copy down or quote a customer who says your product is the most wonderful they’ve ever used.

5. Appeal to Your Readers’ Imagination

Scientific research has proven that if people hold a product in their hands, their desire to own it increases.

You’re selling online, so your web visitors can’t hold your products. Large, crystal clear pictures or videos can help, but there’s also a copywriting trick to increase desire: let your reader imagine what it would be like to own your product.

Here’s how Think Geek stirs your imagination with an description of their grilling multi tool:

There is a person who is the hero of every BBQ or family cookout and that is the Grill Master. We always looked up to our Mom or Dad as they tended the grill and looked forward to the day when we could be in charge of charring the meatstuff and searing delicious slices of fresh pineapple. Now that we're adults, it's finally our turn and technology has smiled upon us, giving us a tool that is destined to impress.

To practice this copywriting technique start a sentence with the word imagine, and finish your sentence (or paragraph) by explaining how your reader will feel when owning and using your product.

6. Cut Through Rational Barriers With Mini-Stories

Including mini-stories in your product descriptions lowers rational barriers against persuasion techniques. In other words, we forget we’re being sold to.

Wine sellers like UK-based Laithwaites often include short stories about wine makers:

The Dauré family own one of the Roussillon's top properties, the Château de Jau. Around the dinner table one Christmas they agreed it was time to spread their wings and look to new wine horizons. The womenfolk (Las Niñas) fancied Chile and won out in the end, achieving their dream when they established an estate in the Apalta Valley of Colchagua. The terroir is excellent and close neighbours of the Chilean star Montes winery.

When it comes to telling a story about your products, ask yourself:

  • Who is making the product?
  • What inspired creating the product?
  • What obstacles did you need to overcome to develop the product?
  • How was the product tested?

7. Seduce with Sensory Words

Restaurants have known it for a long time: sensory words increase sales, because they engage more brain processing power. Here’s an example of chocolate maker Green and Black:

7. Seduce with Sensory Words

Green and Black’s sensory adjectives don’t just refer to taste, but also to sound and touch: crunchy and smooth.

Adjectives are tricky words. Often they don’t add meaning to your sentences, and you’re better off deleting them. However, sensory adjectives are power words because they make your reader experience your copy while reading.

Dazzle your readers with vivid product descriptions. Think about words like velvety, smooth, crisp, and bright.

8. Tempt with Social Proof

When your web visitors are unsure about which product to purchase, they look for suggestions what to buy. They’re often swayed to buy a product with the highest number of positive reviews. But there are other ways to sneak social proof into your product descriptions.

Online furniture seller Made.com hints at the popularity of a product:

8. Tempt with Social Proof

Including an image of a person adds credibility to a quote; it also makes an online company more personal and approachable encouraging customers to call to get answers to their queries.

The above quote carries extra impact because it describes the product as popular. The popularity claim is further supported with a cutting from the press and the phrase press favorite.

Most buyers are attracted to buying something that's popular. When it comes to your website, highlight the products that are customer favorites.

9. Make Your Description Scannable

Is your web design encouraging web visitors to read your product descriptions?

Here’s a great example of product description from Innocent Drinks:

9. Make Your Description Scannable

Packaging your product descriptions with a clear, scannable design makes them easier to read and more appealing to potential customers.  

Here's some areas to focus on when designing yours:

  • Entice your web visitor with headlines;
  • Use easy-to-scan bullet points;
  • Include plenty of white space;
  • Increase your font size to promote readability;

How to Write Compelling Product Descriptions

Share your knowledge about your product. Tell stories and explain even the tiniest details. Make an effort not to be boring and instead delight your web visitors with seductive descriptions. Most of all, write with enthusiasm because your passion for your products is contagious. 

About the Author: Henneke Duistermaat is a marketer and copywriter and author of the book, How to Write Seductive Web Copy: An Easy Guide to Picking Up More Customers.


  • Janice
    June 27 2013, 09:56AM

    Wow great tips! I really like the idea of telling a story and painting a picture. I think too many people just copy and paste descriptions from a manufacturer. Can’t wait to implement some of this!

  • Henneke
    June 27 2013, 10:22AM

    Great to hear, Janice. Let me know how you get on!

  • Adrien
    June 27 2013, 10:25AM

    This may be the best “how to write better product descriptions” I’ve ever read. Thanks for not being ‘fluffy’ and getting right to the point.

  • Henneke
    June 27 2013, 10:35AM

    Thank you, Adrien

    I hate fluffiness :)

  • Craig
    June 27 2013, 11:02AM

    This is really good info just what i needed, thanks shopify team :)

  • @Shopify Mark Macdonald
    Mark Macdonald
    June 27 2013, 11:10AM

    You’re welcome Craig! Glad you found it useful.

  • Johnny
    June 27 2013, 11:16AM

    Great info, I believe my site needs some working. The product description we used is factual although perhaps boring..Thank you for the guideline.

  • Henneke
    June 27 2013, 11:24AM

    Most product descriptions are boring. You have a great opportunity to stand out by using a few seductive copywriting tricks.

    Good luck!

  • Nathanael
    June 27 2013, 11:34AM

    This is a very interesting summary, it motivates to go back to my product pages and radically change the tone used to introduce the products. Thanks !

  • Henneke
    June 27 2013, 11:41AM

    Great! Let us know how you get on?

  • Sandy Hathaway
    Sandy Hathaway
    June 27 2013, 11:41AM

    Great post Mark. Lot’s of excellent points here for us App developers as well. Thanks.

  • Jennifer
    June 27 2013, 04:21PM

    Henneke – I am imagining you helping out with our product descriptions and us increasing our sales. How might we set up a call!

  • Henneke
    June 27 2013, 05:19PM

    Hi Jennifer

    Sounds good :)

    If you email me we can arrange a call:
    Henneke [at] EnchantingMarketing.com

    Thanks! Look forward to hearing from you.

  • Alanna
    June 27 2013, 05:58PM

    Thank you for this article! Was a good read.Such obvious tips but often we forget. I’ve downloaded the free e-book (THANK YOU!). Just read the first chapter about visualising the ideal customer. I thought I was quite clear in my head about who that was – but then when Henneke asked ‘What keeps this person up at night?’, ‘What car do they drive?’ – made me think perhaps I don’t know this person as well as I should. I am going to take her advice and draw out my two ideal customers and then imagine myself writing to them as suggested. Thanks Team!

  • Henneke
    June 27 2013, 06:14PM

    You’re welcome, Alanna.

    When you find yourself arguing with your ideal reader, you know you’ve visualized her as well as you can! ;-)

    Hope you enjoy the book.

  • Carole
    June 27 2013, 06:28PM

    Great tips. Sometimes we think that are products are to benign to write interesting descriptions for, but the examples for the grill tool and the flashlight prove that anything can be cleverly described.

  • Henneke
    June 27 2013, 06:45PM

    Yep, if even a handwash or grill tool description can sound enchanting, then most product descriptions can!

  • Alanna
    June 27 2013, 11:59PM

    Thank you for this article! Was a good read.Such obvious tips but often we forget. I’ve downloaded the free e-book (THANK YOU!). Just read the first chapter about visualising the ideal customer. I thought I was quite clear in my head about who that was – but then when Henneke asked ‘What keeps this person up at night?’, ‘What car do they drive?’ – made me think perhaps I don’t know this person as well as I should. I am going to take her advice and draw out my two ideal customers and then imagine myself writing to them as suggested. Thanks Team!

  • Henneke
    June 28 2013, 09:14AM

    You’re welcome, Alanna.

    Once you start arguing with your ideal reader about what you’re writing, you know you’ve visualized her well!

  • Vinod Pillai
    Vinod Pillai
    June 28 2013, 12:15PM

    thanks for the perspective, really need to hit the sweet spot of the customer…love the way your blog help me improve…

  • Derek
    June 28 2013, 09:42PM

    Thanks for a great blog post. While I look forward to reading the free e-book, I’ll address the issue that I face sometimes…let’s say you are going to add 6 new products to your website like a t-shirt. You have the same t-shirt design for men, women, juniors, youth, kids, and toddler sizes. If you’re going to have 6 different product pages for this same t-shirt design, what do you recommend for writing descriptions for these 6 products that have the same design in common? When I do this, I’m already maxed out on what I can write by the time I’ve written copy for the third of the six products.

  • Henneke
    June 29 2013, 04:45AM

    That’s a great question. I’d write them on two or three different days rather than all in one go (if you can plan it like that)

    Each shirt has a slightly different audience, so I try to get into the mind of the buyer and think about what would make him or her buy the t-shirt. And do they buy it for themselves? Or for their child? Or is it a present? These questions can help you get into a slightly different mindset and picture someone else when you write.

    I don’t know how standardized your product descriptions are, but you could try using different formats. For instance: start two or three with a question; and the others with a statement. Maybe try to start one with “Picture yourself…” or “Imagine if you…”.

    Setting yourself creative challenges can help to keep your writing interesting. E.g. use a metaphor in one description or try some rhyme or alliteration in another.

    I hope you enjoy reading the book!

  • Rory
    June 30 2013, 11:22AM

    Inspirational as always , ideas that are creative but most of all , give us the potential to be poets of our descriptions , changing a dull engine part into a piece of fine art . Thanks again to our Shopify mentors :-)
    Rory euroasiaclickshop.com.hk

  • Kevin
    July 02 2013, 10:38AM

    Outstanding article, Henneke.

    You didn’t just explain the 9 ways, but you backed them up with practical examples to demonstrate the point, and make sure we understood exactly how to use them.

    Very well-written article.

    Keep it up.

  • Henneke
    July 03 2013, 10:21AM

    Thank you, Kevin :)

  • Adeel Vanthaliwala
    Adeel Vanthaliwala
    July 03 2013, 03:59PM


    This is a great list of tips. What are your thoughts on “pain” focused descriptions of product. We all respond to removing a problem or an annoyance and I’ve found that when your product zeros in and identifies the real pain and how you solve it, tends to convert quite well.

    Adeel Vanthaliwala

  • Henneke
    July 04 2013, 11:09AM

    Yes, great point, Adeel.

    “Pain” focused descriptions can be great. If you can address a problem or fear your target audience experiences, then you’re on to a winner! :)

  • Sam | lifestylebyps.com
    Sam | lifestylebyps.com
    July 04 2013, 03:18PM

    Henneke, You nailed it..
    Really, truly informative post with some great actionable advice and examples. Totally loved the way Thinkgeek guys are doing it.
    We’re all designers at our office and we follow and get inspired from designer’s e-comm store (like Neil Barrett, Marc Jacobs) and they write very less almost nothing for their products (May be they don’t need to) so for our most of the products we do the same.
    However, I’ll share your post with every one on the team and shall try to get descriptions right.
    Huge shout for Shopify for enabling people to share great content.
    thanks again for sharing.

  • Henneke
    July 08 2013, 05:16AM

    Designer clothes are interesting. I’d say that someone like Marc Jacobs doesn’t have to write product descriptions because he sells purely because of his brand name and the looks of his products.

    If your brand is not so well-known, you can still benefit from product descriptions. From a design angle – what was your inspiration for a particular shirt, how did you design it? From a quality perspective – how are they made? what materials are used? In subtle ways this information (in addition to great product photography of course) can help justify the price you’re asking for your products.

  • Maryum
    July 08 2013, 11:29PM

    Really nice article. It helped me to track my mistakes in writing product descriptions.


  • Yessi
    July 19 2013, 12:23PM

    Well written and helpful. Thanks!
    I think I’m going to write my cover letter using these tips — uhh, minus the use of sensual words.

  • Chanelle
    October 04 2013, 06:48AM

    Very helpful! Always looking for ways to bring my product alive online.

  • moha
    October 27 2013, 02:54AM

    Give three examples of products that are particularly suitable for selling over the

    . Why may the Internet work better for replacement buys for new purchases?

    help plz

  • David Robertson
    David Robertson
    December 02 2013, 04:50PM

    Fabulous article – thanks for publishing.
    My primary sales areas are eBay & Amazon, so half the battle is getting people to actually find and then click onto your listings.
    The second part of the battle is, of course, then converting that initial interest or curiosity into a sale…..
    These tips are going to be of massive help to me in taking my business to the next level. I have been incredibly guilty of producing utterly bland & generic product descriptions previously, and not actually putting myself in the potential buyer’s shoes.
    Our new business plan is very much focused on quality – rather than quantity. However what is the point in me sourcing excellent products in order to then do them a complete injustice by not fully appealing to the buyers senses. I want the buyer to be left feeling that they absolutely 100% NEED the product, and i believe your advice will be of great assistance in doing so.
    I reiterate a huge thanks for publishing this article.
    Kind Regards

  • Lisa Ann Tani
    Lisa Ann Tani
    December 25 2013, 08:34AM

    Fabulous informative article. Made me realise how much work I need to do on my product descriptions. Just purchased the ebook for further information.

    Thank you for sharing for knowledge,


  • Paul
    April 17 2014, 06:37AM

    What would you recommend when a product is listed on a website in around 30 different colours, each colour being a separate product?

  • tteacherspks
    May 08 2014, 05:58PM

    Thanks your for this information. This will help update my seller profile on Fiverr http://www.fiverr.com/tteacherspks I’m definitely saving this article!

  • Jenniza Estillore
    Jenniza Estillore
    May 20 2014, 08:54AM

    Thanks for sharing, simply useful ideas just what i need.

  • Ingird
    May 26 2014, 07:07PM

    Hi Henneke,

    Can you give me some examples for our alternative chiropractic clinic, we are different in that we use a combination of different treatments that no one else uses, but I can’t get my head around how to word it. Many thanks, love your tips. Ingrid.

  • Carla green
    Carla green
    June 05 2014, 03:42PM

    Dear Henneke,

    First,I found your articles to be quite informative. Instead of the hows and don’ts , I want to thank you for being encouraging to new and experienced entrepreneurs. Your many examples helped me to see that even as a large and experienced company you must be intone with your target market at all times. lastly, I would like to say thanks for taking the time to consider others in the field of business who might not of known that there are still people out there like you,who care and are not out to discourage people who are still trying to get ahead.

  • Ange
    June 15 2014, 11:07PM

    WOW! This is the first time I’ve ever left a comment on a blog post.
    Thank you for this information. So open and honest!!!
    I’m impressed and inspired by the tips you’ve given. I’m going to start working on my website right now! Lol :)

  • Philipp
    June 20 2014, 10:06AM


    would you have presentation material of shopify which I could use so that I would be able to present shops,its design, look and feel, and usability in front of one of my clients?

    I am looking forward to hearing from you



  • Younes
    July 11 2014, 07:40PM

    Jumping on this , thank you

  • premierhomeandgifts
    July 31 2014, 02:29PM

    Thank you for this reminder. Enticing descriptions are important for uniqueness with SEO and an overall branding strategy. Gonna improve some of my plain descriptions!

  • Katherine
    August 07 2014, 11:38AM

    Such a useful article, thank you. One piece of advice I was searching for and didn’t find was how long your product descriptions should be. I have a habit of writing too much (I think – but is this helpful to the customer?). I wonder based on your advice about using bullet points and lots of white space whether you would recommend keeping it short and punchy? Thanks!

  • Roving Jay
    Roving Jay
    August 08 2014, 06:37PM

    I stumbled across this article looking for tips on how to improve my product description copy writing. There’s some fabulous tips here. Really useful – thanks for sharing them. Jay

  • eion
    October 06 2014, 03:26AM

    Hey thanks….
    nic and easy and various examples blogs

  • Lank Simmons
    Lank Simmons
    December 12 2014, 08:19AM

    I love this, it really gave more insight on how to describe my products..

  • Debra
    September 29 2015, 04:46PM

    I wouldn’t have a clue how to write about clothing. Since I list up from my website directly to eBay I like to write the least. In this busy world, no one has time to read all my comments, so I give just the facts about the item. Any suggestions are welcome.

  • Shelin Tkatch
    Shelin Tkatch
    October 10 2015, 11:22AM

    Great copy writing ideas! Thanks for the tutorial.

  • Hanson
    October 12 2015, 01:30AM

    I have been selling products online for sometime now and have always felt something was missing. This article just hit me and now I know exactly what I have to do. Thanks guys!

  • Michelle Lowery
    Michelle Lowery
    October 20 2015, 04:03PM

    Thank you! I work with children and am generally funny, but was encouraged to be more serious… Now I feel empowered to be more myself. Thank you for the suggestions and examples, very helpful.

  • J'Czar
    October 20 2015, 09:29PM

    This is totally usuful info that I’ve been looking for I tend to write boring descriptions and have been looking for a way to spice things up thanks so much for sharing.


  • Pamela H Lappin
    Pamela H Lappin
    October 29 2015, 01:40AM

    It’s my understanding that google doesn’t search product listings with bullet points.

  • Safak
    October 30 2015, 11:07PM

    Inspiring, makes a lot of sense, and very practical.

  • huzaifa
    November 07 2015, 11:53AM

    Hey Dear All Guys
    I need Your Help Kindly Support me i started a new business of Food Trading but I stuck when company ask me send the business plane i dont hve idea how to write a Impressive Business plan can any one help Me Plx i ill be very thank full Of yours
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    Thankx Regards
    whats App

  • www.facebook.com/woollywishes
    November 10 2015, 06:10AM

    Amazing tips. Brainstorming!

  • Smartonpay
    November 14 2015, 03:49AM

    Hey thanks….
    nic and easy and various examples blogs

  • theo
    November 24 2015, 08:09AM

    wesh la street

  • sugiharto
    December 18 2015, 07:55PM

    Nice article, i want to try do that,

  • Sarah
    January 16 2016, 05:51PM

    You know every single time I look up ways to get my site out there I always, always come across " good content" but I said to myself, I am sell a product not writing about how to remove cellulite or writing a blog about the killer next door.
    At the end I give up, For heaven sake, all a product need is a description to say what it is and how many grams is in the pot plus ingredients.
    But after reading this, I am excited to start that product description writing all over again this time replacing the old with the new that will sell.

    Wonderful wonderful article it is my first time to come across a product description content article, all I ever find on the net is blog content.

    This is a 5 start article,
    Many many thanks for your time and for sharing.

    warmest regards

  • Nick
    January 25 2016, 10:49AM

    Brilliant article. So helpful for my job. I’ve gone and bought the book for more tips :)

  • Suzan
    February 13 2016, 04:19PM

    Your article was very interesting and informative.
    Although I will have to find a way to make my products more descriptive.
    My target audience is children — 5-11 – Webkinz, interactive plush toy.
    I use the manufacturers’ description and picture for the individual pets
    but the purchasers are usually the parents. Just starting out on shopify, so this is all new territory for me.

  • Samuel
    February 21 2016, 04:48PM

    Hi Suzan if you need any kind of help to build your store ,get in touch with me on

  • Edward richard
    Edward richard
    February 26 2016, 04:02PM

    Thank you. Its a wönderful , i learn something tips ideas how to improve a product to sell my own product design and Looking forward to improve a potential market local and/or abroad…

  • Shelah
    February 29 2016, 01:28PM

    Very nice. Love to recommendations and tips.

    I have several products added to my store and am working on the “about Us” section as well as product descriptions.

    Thank you for the assistance.

  • Mark
    March 04 2016, 11:46AM

    Really awesome tips. They invigorate my imagination to come up with headlines, bullet points and story.

    Really like the idea of sensory words.

    Many thanks

  • Jerson Morillo
    Jerson Morillo
    March 15 2016, 10:51PM

    This is very helpful in so many ways, this will help me tuns for the idea i have.

  • Terry Jacobson
    Terry Jacobson
    March 22 2016, 02:18PM

    This article has given us a great start on figuring out how to write descriptions for our products. Although it seems like such a big job, we understand the importance of it and we see that our website can use it. Thank you so much for all your comments.


    Dahlia Weddings and Baptisms

  • Kennedy
    April 06 2016, 05:49AM

    Great great article! Thank you so much for the wisdom.

    I have just started selling coffee and coffee machines in Kenya. Could someone please help me in coming up with a catchy tagline for the business? I would also appreciate if someone helped me in coming up with a very captivating product description for the same. My email address is kmwaurakibebe@gmail.com

    Thank you and be blessed.

  • Ezzolights.com
    May 18 2016, 09:24PM

    Thank you for the great article! Exactly what I was looking for to share with my team :)

  • Cwriter
    May 26 2016, 03:43AM

    Really helpful. Thanks a lot !

  • Cindy
    June 15 2016, 04:58PM

    I really enjoyed all the tips! You absolutely described exactly what I do with my product! My husband thinks that I get way too over the top with my descriptions and little stories and it was a delight of mine too be able to show him your article and say" see I’m not either"! Thank you!


  • Rakib Saifuddin
    Rakib Saifuddin
    June 17 2016, 09:55AM

    Really helpful. Want you more successful as well as more creative.

  • web designing services in hyderabad
    web designing services in hyderabad
    June 23 2016, 05:08AM

    Thank you so much for sharing helpful information

  • Merilin
    July 26 2016, 11:29AM

    Just setting up my store and the article is very helpful. Thanks so much!

  • RaShelle Myra
    RaShelle Myra
    July 30 2016, 10:26PM

    I’m an Amazon and Shopify Product Description expert. I will write a high conversion product description for you backed by my 100% Guarantee: https://www.fiverr.com/shelledesigner

    I’ve helped ecommerce businesses gross close to one billion per year. I look forward to helping you grow your business!

  • sanju
    August 09 2016, 06:01AM

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  • Aurora Valish
    Aurora Valish
    August 11 2016, 03:06AM

    Hi, I really appreciated this blog. I had to go back to all my products and redo them according to the suggestions/recommendations made. here. Thanks. :-)

  • Rakumathu NIsha
    Rakumathu NIsha
    August 16 2016, 07:07AM

    Thanks for giving an wonderful idea for making the brochure which enhances selling

  • sanju
    August 19 2016, 02:47AM

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  • Andy
    August 23 2016, 04:18PM

    Great write-up. Experimentation also go a long way in figuring out what works and won’t work using different writing styles and formats in the long run. However, reading this without taking action is injustice, you can check this out https://www.fiverr.com/andychase/write-sensational-article-saturated-with-seo-keywords to get great product descriptions written for your e-commerce website. To our success!

  • Sanjay
    September 02 2016, 11:07AM

    Hi, Your blog is very good.
    I just want to know how can I market Flashlights.

  • rommel morti
    rommel morti
    September 08 2016, 10:19AM

    well,that was impresive, i hope i can also get chance to involve but we will see as time goes on,thanks.

  • Trish
    September 09 2016, 08:15PM

    Absolutely great article. Super helpful. This is the area that I really struggle in. I have horrible copy on my site and this guideline should really make a difference in what I produce. I’m excited to go rewrite my copy! Thank you so much!! Amazing how simple it appears when someone shares steps.

  • Lisa Bell
    Lisa Bell
    September 13 2016, 11:34AM

    Thank you. The tips were very good. I think I am going to redo some of my descriptions.

  • nimish
    September 16 2016, 01:44PM

    Thank you. The tips were very good. I think I am going to redo some of my descriptions.

  • exclusive savings
    exclusive savings
    September 16 2016, 01:49PM

    These websites and blogs post inspiring links to cool product design from around the globe.

  • Terri Ghio
    Terri Ghio
    September 18 2016, 10:43PM

    Wow the timing was perfect for me to ready this. Great advice. I am just ready to launch my site and have completely re-written the descriptions. Here is an example:
    Old version:
    Multi Layer Tunic – Wear with matching straight leg pant D2000D for a sophisticated yet flirty look. Flattering on most body types.

    New Version:
    Multi Layer Long Tunic
    This is the piece that when you walk in a room heads turn. Our sophisticated yet flirty multi- layer tunic “accentuates the positive and eliminates the negative”. Wear with matching straight leg pant D2000D for a sophisticated yet flirty look or wear it with jeans just for fun. Flattering on most body types.

  • Terri Ghio
    Terri Ghio
    September 18 2016, 10:45PM

    Where is the button to edit a post? I hate seeing my typos – ahhhhh

  • Perry C.
    Perry C.
    October 10 2016, 03:58PM

    Very informative and useful information, well worth the read – Thank you for this Post.

  • Ashley D.
    Ashley D.
    October 12 2016, 01:28AM

    This gave me so much inspiration! I can’t stop writing. I need to go to bed, but I just. Can’t. Stop! Haha I’m so glad I stumbled upon this. Thanks so much!

  • nazim
    October 19 2016, 08:56PM
    I can’t thank you enough. The ideas you have shared here are really quite thought-provoking. Both your article and comments have generated some great discussions in my classroom. this is very importance for me bootstrap ecommerce but if you need one page web template/ web design templates / bootstrap one page free website portfolio /eCommerce/doctor free bootstrap template and also doctor web site

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  • nazim
    October 19 2016, 08:57PM
    I can’t thank you enough. The ideas you have shared here are really quite thought-provoking. Both your article and comments have generated some great discussions in my classroom. this is very importance for me but if you need portfolio and coming soon landing page templates free bootstrap template

    full responsive free html5 responsive ecommerce templates
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  • Brian Hennessy
    Brian Hennessy
    October 27 2016, 05:53PM

    Speaking as a person who’s team creates 54,000 product descriptions a year, Mark knows what he’s talking about. It’s incredibly refreshing given all the other TBU (true but useless) tips out there about product copy. Thanks for caring enough to think deeply about product copy.

    A bit more on the power of story: every chapter of every Malcom Gladwell book begins with the personal story that illustrates his point. (Flip open one of his books and see for yourself). If the true intent of the chapter is to tell you that we suffer from unconscious bias, he begins the story of two men in an Ohio barber shop in 1899. We’re hypersocial beings. Our brains light up when we’re told a story about people. Our brains don’t light up when we’re provided information about things. If you want to sell a product (or an idea), start with the story about a person.

  • rahul 102
    rahul 102
    November 10 2016, 12:20AM

    thank you for a great post.Hot,amazing,dance
    Shaadi Dance

  • rahul 102
    rahul 102
    November 10 2016, 12:23AM

    including reasonable comments here…

  • This sucks
    This sucks
    November 10 2016, 01:29PM

    this sucks

  • ravi
    November 23 2016, 01:51AM

    the artical so nice vey informetive and useful information.thanks

  • Aresha
    November 24 2016, 01:47PM

    this was very helpful thank you so much/

  • Benyam
    December 01 2016, 04:56PM

    Wow! I had all this while been doing the wrong PDs.
    Thanks for sharing! Guys

  • Nalin
    December 07 2016, 05:00AM

    Very effective and to the point article, such articles helps for real like some helping hand , keep writing more and make your articles more contagious and addictive. Big Fan !!

  • Sahil Chawla
    Sahil Chawla
    December 12 2016, 08:07AM

    By far the best product description on Internet.
    How do you guys at Shopify write such high-quality content one after another? I want a link to that post. lol

  • Jo Forker
    Jo Forker
    December 31 2016, 10:31AM

    What a great article. I am just in the process of improving all of our product descriptions and whilst I am doing most of what is suggested there are a few gems that I am going to try out, in particular getting customers to provide product reviews.

  • Ray Khan
    Ray Khan
    January 08 2017, 10:50AM

    Such an insightful and brilliant article from author Henneke Duistermaat. I still make the mistakes when writing that the author mentions here. It’s so easy to forget, even when you have been doing this for a while. That’s why it’s so important to be reminded.

  • Joanna
    January 13 2017, 07:46AM

    Many online enterpreuners choose Writology.com to find professional writers and order product descriptions.

  • pussydestroyerXx
    January 17 2017, 05:37AM

    lol eZ game faggits

  • David
    January 27 2017, 07:38PM

    Thankyou for an excellent blog, I’m currently building my first website and needed assistance in writing a decent product description and you have certainly helped me with this task.
    I have managed to put something together but I was hoping someone out there with more experience could take a look at my product description to see if it’s in need of a little polish.
    Please let me know if someone would take a look if I upload my description.

  • Karen the Cushion Queen
    Karen the Cushion Queen
    February 23 2017, 10:53AM

    This is a wonderful article and will help enormously when writing up new descriptions of cushions. I had identified that I was the target market and so try to use my personality or just the words that come into my head in descriptions. Our website is a re-vamp of an old one and we have had a lot of positive traffic which we now need to convert into sales. New descriptions will have tips on where to use a nice new cushion and inspirational photography which is extremely useful.

    Keep up the good work and if a rooky like me can do it anyone can!

    Karen the Cushion Queen

  • Shopping websites
    Shopping websites
    March 09 2017, 10:48PM

    Normally, I like to buy products from online market place. It’s hassle free to me and flexible almost. There are various shopping websites in the online market. Shoppingmallus.com is the most preferable to me as I trust this website most. Really this is an awesome website as I believe.

  • Beverley Marr
    Beverley Marr
    March 23 2017, 08:59PM

    Just read your blog, read my product description and Yikes! Thank you so much for this! Check it out and tell me what you think https://www.pureposture.net/collections/products/products/pure-posture-board
    - now to do something with this long link :)

  • Fay Thompson
    Fay Thompson
    March 27 2017, 11:19AM

    Thanks so much for these tips. They are so welcome and valuable. I’m new to web writing but have to produce short product descriptions of fashion items for a boutique that has just gone online. I must admit I have been catching my head at the sixth pair of denim jeans. Might have to read your book!

  • Menangsilig S kastai
    Menangsilig S kastai
    March 30 2017, 01:49PM

    This is good but use for to much energy

  • Patti
    April 22 2017, 09:16AM

    Hi Henneke!
    Such great tips! As a responder previously mentioned way back in 2013…and I just saw this as a newbie who just recently launched…I would love some help with my descriptions. Can we communicate? Thank you!

  • Alannah
    April 26 2017, 03:01AM

    Hi Henneke!
    Yes, your article was indeed helpful. Along the lines of what I was thinking. Thank you for confirming my own opinions on how to write a good, no enticing, product description.

  • abdulrehman
    April 27 2017, 12:19PM

    this is a goood for users

  • Aloha Artifact
    Aloha Artifact
    April 27 2017, 02:10PM

    Helpful! I turned my boring post of just describing my product to explaining it.

  • Dezaro Furniture
    Dezaro Furniture
    May 03 2017, 05:32AM

    Thank you so much….very helpful to write article about products and it makes more effective.

  • Izabela
    May 10 2017, 02:50PM

    Very helpful article! I’ve got some work to do!

  • adele
    May 12 2017, 09:24AM

    Good blog along with the excellent quality stuff and I’m sure this will be greatly helpful. website improve

  • Amine
    May 13 2017, 05:04PM

    Good tips to be followed . I will apply your tips very soon as I am working now on the final touches on my store.

  • Mia
    May 22 2017, 04:11AM

    good blog. Your artical is helpful for me now.

  • Packing Supply
    Packing Supply
    May 23 2017, 06:59AM

    Thanks! This post is very insightful & have some good points.

  • Hasan
    June 07 2017, 04:02PM

    I was looking for guide on “How to write product review” and all the articles I got this is bloody best.


    I like especially your mentioned real pieces of review from different sites.
    that’s really educative.


  • Bill Paulk
    Bill Paulk
    June 08 2017, 02:38AM

    OMG….. This article made a great point. I am building my first eCommerce store. Some of my suppliers are from across the water and their descriptions are so unstructured. I have to recreate a whole new description and it is tedious. Its taking me longer to create my store. In the end I can rest assure that my products will sell a lot better.

  • CC
    June 26 2017, 06:47PM

    Great info. Don’t know if I am just not in the mainstream of buyers, but I don’t like to read all of the fluff (Salesman Pitch) and just want to know the details of the product. I like the description of the Sperry Top-Sider Angelfish Loafers and the Smooth Orange Juice as they actually told me about the product without a bunch of stuff to take my time to read. So ofter the details of the product is not listed very well and space is taken up with stories. If I am checking out a product it means I have already decided I want it and just need the specifics about the product to make my decision.

  • seann howe
    seann howe
    June 29 2017, 05:43PM

    Good yob

  • Yum Yum Club
    Yum Yum Club
    July 07 2017, 02:23PM

    This is actually really handy!

  • Design & Passion
    Design & Passion
    July 11 2017, 11:25PM

    es muy interesante este articulo , aunque no lo pude entender todo, por no ser muy bueno mi ingles. pudiera tener esta información en español, aunque lo que entendí lo pondré de inmediato en practica gracias

  • The Canny Driver
    The Canny Driver
    July 12 2017, 09:51PM

    This is super helpful. I’m definitely going back to my descriptions and spice them up a bit.

  • Vivian
    August 13 2017, 06:30PM

    Thank you so for the info

  • mgmpoker
    August 28 2017, 07:36PM


  • Teretoi Ketente
    Teretoi Ketente
    September 04 2017, 12:25PM

    Fortunately or unfortunately, writing is an art, a gift. To really be a source of the ‘wave’ it has to be inside you. I write product descriptions, and at times, I just can’t stop writing. For perfect product descriptions, hire a talented and learned writer. One who can contextualize and generate an all inclusive product description that puts your product in the limelight. Pay them to do a few sample descriptions then choose whether to proceed or not. If you want to try me out, email me at teretoybenard@gmail.com.

  • Azhelle
    September 06 2017, 12:44PM

    LKF, when written correctly, ThinkGeek, is actually written without the space. They care deeply about brand identity. :)

  • sanu nagpal
    sanu nagpal
    October 02 2017, 01:53AM

    Useful content keep up the good work,


  • Joel Karanja
    Joel Karanja
    October 12 2017, 03:43AM

    A straight forward and interesting read.
    It has opened my eyes not to overlook some issues on product description.

    Keep up.

    Joel Karanja
    Nairobi – Kenya

  • Nick Crompton
    Nick Crompton
    November 28 2017, 10:21AM

    England is my City!

  • Wanna smash
    Wanna smash
    November 28 2017, 10:24AM

    Does anyone wanna smash

  • Hannah williams
    Hannah williams
    December 27 2017, 05:07AM

    Interesting article to read! Hired Springbord for product description services for my ecommerce website. Descriptions provided by them were Unique and search engine friendly.

  • Ed
    January 06 2018, 04:33PM


  • Kayla
    January 13 2018, 08:21AM

    Very great post! I know feel like I can write a compelling product description using your great tips.

  • paula
    January 19 2018, 03:12PM

    Great article thank you for sharing this. Check out my store if you have time, I would love to hear your opinion.
    Thanks, Paula


  • Darcy
    January 22 2018, 04:20PM

    I still feel stuck great tips but my shop needs a lot of work and I don’t have a clue where to start I mean I’m only selling 3 items gggr thanks anyways

  • Darcy
    January 22 2018, 04:20PM

    I still feel stuck great tips but my shop needs a lot of work and I don’t have a clue where to start I mean I’m only selling 3 items gggr thanks anyways

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