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Free Business Lessons

Get the knowledge and inspiration you need to build a profitable business — straight to your inbox.

- Start your business
- Look professional and help customers connect with your business
  - Business name generator
- Find a domain, explore stock images, and amplify your brand
  - Web address
  - Stock photography
- Use Shopify’s powerful features to start selling
  - Products to sell
  - Store themes
- Sell everywhere
- Sell online with an ecommerce website
  - Overview
  - Features
- Sell at retail locations, pop-ups, and beyond
- Transform an existing website or blog into an online store
  - Overview
- Reach millions of shoppers and boost sales
- Stand out with custom commerce
  - Overview
- Manage Everything
- Payments

instagram-influencer

Instagram Marketing

How to Use IGTV to Fuel Your Growth on Instagram

by Evan Ferguson
Dec 5, 2019

Illustration of a Black woman looking into the future. Rays from her eyes contain generations of Black people ahead of her.

Inspiration

The Future Needs More Black Businesses

by Dayna Winter
Dec 4, 2019

Model wears makeup by BOOM! Cosmetic.

Podcasts

The Power of Content: How 1 Article Generated $22 Million in Sales

by Felix Thea
Dec 3, 2019

BFCM Live Map 2019

Announcements

Watch Global BFCM Sales in Real-Time with Shopify’s Live Map

by Steve Thomas
Nov 28, 2019

Founder of FinalStraw, Emma Cohen displays the world's first collapsable and portable stainless steel straw.

Podcasts

FinalStraw's Journey of Building a Cause Driven Business

by Felix Thea
Nov 26, 2019

illustration of woman lifting up an online store to see why it isn't making sales

How to Sell Online

Driving Traffic but No Sales? Here's How to Diagnose and Improve Your Store

by Mary-Rose Sutton
Nov 21, 2019

Male models with beards posing for Fresh Heritage.

Podcasts

Curb Your Enthusiasm: One Entrepreneur's Take on the Value of Pessimism

by Felix Thea
Nov 19, 2019

Founders of Outlaw Soaps Danielle and Russell Vincent.

Podcasts

Why Losing Money on a Sale Can Be Beneficial

by Felix Thea
Nov 12, 2019

Two models wearing workout clothing by Superfit Hero.

Podcasts

Why Telling Stories is More Important Than Ads

by Felix Thea
Nov 5, 2019

Various people hold up their phones with different Instagram Stories on their screens.

Instagram Marketing

10 Creative Instagram Stories Tips, Tricks, and Ideas (With Step-by-Step Tutorials)

by Shuang Esther Shan
Oct 31, 2019

Portrait illustration of Benjamin Sehl, the co-founder of Kotn, wearing a brown sweater with a black t-shirt underneath and black framed glasses, against a teal background.

Inspiration

Overdraft: KOTN’s Founder Talks Hard Times and Soft Shirts

by Dayna Winter
Oct 30, 2019

A sports car against a green background with the words "Shopify Masters" displayed to its left.

Podcasts

How to Scale Beyond Stagnant Sales

by Felix Thea
Oct 29, 2019

Portrait of Brianna J, founder of Brianna's closet. Surrounding Brianna's portrait are illustrations of her business, her activities, her interest and her future goals.

Homework

Cartoons and Coding: Inside the Mind of an 11-Year-Old Founder

by Dayna Winter
Oct 23, 2019

A cup of coffee from Bulletproof.

Podcasts

Bulletproof's Branding and Scaling Advice

by Felix Thea
Oct 22, 2019

Branding

How to Design a Memorable Logo in 7 Steps (We Make One From Scratch)

by Evan Ferguson
Oct 18, 2019

Model uses a teeth whitening system from Snow.

Podcasts

Disrupting a Stagnant Market through Self Funding

by Felix Thea
Oct 15, 2019

Two photographs side by side, framed in peach and grey. The photo on the left is a picture of hands working on a sewing machine. The photo on the right is an aerial image of a road winding through a forest.

Black Friday and Cyber Monday

Breakthrough Campaigns: 5 Merchants Share Their Strategies for Black Friday Cyber Monday

by Shuang Esther Shan
Oct 10, 2019

Portrait of My Piper founders (left) Piper and (right) Tobin. Surrounding them are illustrations of their products, but also of their interests, hobbies and goals for the future.

Homework

Beezus and Boxer Shorts: Inside the Minds of Two School-Aged Founders

by Dayna Winter
Oct 9, 2019

Curated goods from Batch, a Nashville focused gift company.

Podcasts

The Signs of a Highly Giftable Product (And How This Trio Doubled Down)

by Felix Thea
Oct 8, 2019

Join the Shopify Team at Ecommerce Expo in Singapore

by Galen Crout
Oct 7, 2019

Case Studies

Protective Clothes With Social Impact: Globalbabe Wants You to Look Stylish in the Sun

by Osman Husain
Oct 2, 2019

Case Studies

From Goldman Sachs to luxury startup CEO: How Lelian Chew is crushing it

by Osman Husain
Oct 2, 2019

Case Studies

A restful sleep that’s good for you and the environment: the Sojao story

by Osman Husain
Oct 2, 2019

black friday cyber monday sale on ipad

Black Friday and Cyber Monday

BFCM Webinar Series: Marketing Strategies, Optimization Tips, Live Workshop

by Corey Ferreira
Sep 30, 2019

Podcasts

How to Step Out of Your Comfort Zone and Pitch On National TV

by Felix Thea
Sep 24, 2019

Announcements

Shopify Support Toll-Free Hotline now available in Singapore!

by Sarah Tan
Sep 23, 2019

Beauty subscription boxes from Tribe Beauty Box.

Podcasts

How a Beauty Subscription Box Launched Through Facebook Groups

by Felix Thea
Sep 17, 2019

Photo collage of Canadian EDM group a Tribe Called Red. Tim "2oolman" Hill is on the left and Ehren "Bear Witness" Thomas is on the right. Both men are pictured in black and white with an image of their album behind them. To the right of the album are red, yellow and blue feathers as a nod to their Indigenous culture.

Inspiration

Vanguard: How A Tribe Called Red Brought Activism to the Dance Floor

by Anshuman Iddamsetty
Sep 13, 2019

Business Finance

When to Pursue Capital: Key Financial Moments for Entrepreneurs and Growing Businesses

by Saad Atieque
Sep 12, 2019

Model wears a "Canada Is Home" jeans jacket from Peace Collective while waving a Canadian flag.

Podcasts

How to Create Your Own Viral Moments

by Felix Thea
Sep 10, 2019

Photo collage of Brewbles Founder Estefania Rodriguez. Surrounding her are images of her bath bombs including a sun and moon, a watermelon and popsicle. Catheryn has a flower crown and a eucalyptus along the bottom of her portrait.

Inspiration

Vanguard: This Latinx Bath Brand Is Bubbling with Nostalgia

by Anshuman Iddamsetty
Sep 2, 2019

Back to school.

Digital Marketing

4 Merchants Share Their Back to School Strategies

by Shuang Esther Shan
Aug 30, 2019

an alarm clock set to a specific date to represent a coming soon page

How to Sell Online

Coming Soon: How to Create a Pre-Launch Page to Get a Head Start on Marketing

by Braveen Kumar
Aug 28, 2019

Storefront performance improvements

Announcements

A Faster Shopify: Two Big Performance Improvements to Your Online Store

by Thomas Kelly
Aug 27, 2019

Podcasts

How to Partner With Physical Stores to Showcase Your Product

by Felix Thea
Aug 27, 2019

Photo collage of Gloria Noto, founder of NOTO Botanics. To the left of her are three product shots overtop of a male model. To the right of her are two female models with red eye shadow on holding a NOTO product.

Inspiration

Vanguard: The Unique Voice Behind Gender-fluid Wellness Products

by Anshuman Iddamsetty
Aug 26, 2019

Photograph of 9 women's fists in the air starting from the darkest complexion and transitioning to the lightest complexion.

Inspiration

Outraged: T-shirts and the Ongoing Fight for Women’s Equality

by Dayna Winter
Aug 25, 2019

Entrepreneurs and comparison

Entrepreneurship

Entrepreneurs Don’t Have the Luxury of Avoiding Comparison

by Gregory Ciotti
Aug 23, 2019

Sustainable wrapping paper and box being used for a package.

Shipping

8 Merchants Share Their Sustainable Packaging and Shipping Solutions

by Shuang Esther Shan
Aug 22, 2019

Leather wallet by Popov Leather being displayed.

Podcasts

This Leather Maker's Journey From Basement to Seven Figures

by Felix Thea
Aug 20, 2019

Photo collage of Bibi Bakare-Yusuf, the publishing director of Cassava Republic Press and Ankara Press. Behind Bibi are swatches of various African fabrics. In the middle of the frame is an open book, the pages have two illustrated faces on them, one black one red and they are kissing, to reflect the idea of romance novels.

Inspiration

Vanguard: Meet the Nigerian Publisher Heating Up African Romance Novels

by Anshuman Iddamsetty
Aug 19, 2019

Photo collage of the cast of The Crown Season 2. From left to right, Princess Margaret (Vanessa Kirby), Prime Minister (Anton Lesser), Jackie Kennedy (Claire Foy), Jackie Kennedy (Jodi Balfour), and Prince Philip (Matt Smith)

Inspiration

How to Be a Boss: 12 Tips from The Crown

by Shopify Editorial Team
Aug 18, 2019

Portrait illustration of Adam Gentry, founder of Photific, wearing a pale blue button down and standing against a peach background.

Inspiration

Overdraft: Success for This Founder—at First—Simply Meant Surviving

by Neil Parmar
Aug 17, 2019

Introducing Shopify Chat

Announcements

Shopify Chat: Close More Sales Through Real-Time Conversations

by Ellen Dunne
Aug 14, 2019

Portrait of 13 year old Collin, 8 year old Austin and 11 year old Ryan Gill, the young founders of Frères Branchiaux. Surrounding them are illustrations that reflect their business, their hobbies and their activities.

Homework

Baseball and Black Panther: Inside the Mind of an 11-Year-Old Founder

by Dayna Winter
Aug 14, 2019

Seven models on a deck are modelling swimsuits made by Beefcake Swimwear.

Podcasts

Why This Founder Took Two Years to Launch

by Felix Thea
Aug 13, 2019

Photo collage of Jacque Aye, founder of Adorned By Chi. Surrounding her are three of her anime characters and one of her custom t shirt slogans. Top left character is Gogo, bottom left there's a slogan that reads Black and Proud, top right is Emeka and bottom right is Adaeze. Jacuqe is pictured in the centre wearing a red shirt and black high waisted blue jeans. Her shirt says Anime Baddie across the front.

Inspiration

Vanguard: This Artist Conjured a Magical World of Black Anime Characters

by Anshuman Iddamsetty
Aug 12, 2019

Illustrated portrait of Wian von Blommestein, the founder of Ayoba-Yo.

Inspiration

Overdraft: Will His Family’s Food Business Turn into a Recipe for Success?

by Neil Parmar
Aug 10, 2019

Illustration of a group of kids 6-9 years old, in an air balloon that is travelling over a countryside and a cityscape, but the air balloon is made out of a lightbulb to illustrate their ideas.

Inspiration

Introducing Homework—A Series Taking You Inside the Minds of Kid Founders

by Dayna Winter
Aug 7, 2019

A selection of stickers by Blank Tag Co.

Podcasts

How to Automate Your Business as Fast as Possible

by Felix Thea
Aug 6, 2019