You Need It

You Need It is first beauty bestsellers online store with country-wide shipping, established in Moscow, Russia.

What are the key factors that have helped your store be successful?

We are proud to represent cosmetic products from authorized dealers only and happy to have exclusive rights for selling more than half of the brands in Russia. Over several months, we were highly anticipated by magazines and online sources that included Afisha, Glamour, Elle, Allure, Vogue, and Instyle.

Online beauty retail in Russia is the new and one of the most dynamically growing areas. Among many purposes, our mission is to reduce sales on the black market too. 60% of our brands were not legally represented in Russia before our store opening.

What are your top recommendations for new store owners?

We recommend to work hard and be nice to people you work with.

Any Closing Remarks?

Shopify has been a wonderful platform for selling our products.

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