Stone and Cloth

We love the great outdoors. stone + cloth was inspired by a trip I took to Africa to climb Mt. Kilimanjaro. On that journey, I learned my porter, who was waking me up with tea and carrying my rucksack, didn't earn enough to put a child through school.

Arriving home, I designed a backpack that gives back. Your purchase helps provide scholarships for students in need -- we ask people to "Carry an Education"

How did you earn your first sales? Which channels are now generating the most traffic and sales for you?

I sold my first backpack out of the trunk of a friends car. Since then, Shopify has been a really big focus for our business. It's helping us generate a lot of sales, and we always see more sales month after month. The fact that we can use the dashboard to analyze traffic, conversion, best sellers and a lot more, we're able to optimize our site and create the best online experience for our customers.

Tell us about the back-end of your business. What tools and apps do you use to run your store? How do you handle shipping and fulfillment?

We use google analytics as an add-on to the already really great analytics that Shopify provides. The data is really important to us, so that's what we focus on. We absolutely love the template that was pretty much ready to use when we purchased it through Shopify.

What are your top recommendations for new ecommerce entrepreneurs?

Communicate directly with your early customers and ask for feedback. Those early adopters are the ones that can help you work the kinks out before you start seeing a lot of online sales!

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