Introduce your business and tell us your story: How did you decide on what to sell, and how did you source your products?
I needed a cute wall decal but couldn't find any that suited my space. Everything on the market was too bland, outdated or costly. After much online and offline research I realized I wasn't the only one having trouble finding fun, quirky wall decor. That's when Rocky Mountain Decals was born! I began producing cute wall decals for kids, and kids at heart. Our popularity grew exponentially within a few months. Now, our vision is to inspire moments of childish joy and to provide wall makeovers worldwide! Our decals are made from the highest quality US vinyl, and cut in-house. They are completely removable, making them perfect for renters and those who like to change up decor regularly!
How did you earn your first sales? Which channels are now generating the most traffic and sales for you?
My first sale was made from a customer looking at our Instagram (@rockymountaindecals). I started posting pretty photos of my decals, as well as other lifestyle photos that coordinated with my brand - think delicious cupcakes, nursery inspo & mom memes. Our sales have expanded drastically since then, and we are proud to help walls feel loved globally! Instagram is huge for our online business. We generate around 80% of traffic via our Instagram, which update daily for our followers. Referrals are also a valuable channel as friends talk to friends, and bloggers feature our decals.
Tell us about the back-end of your business. What tools and apps do you use to run your store? How do you handle shipping and fulfillment?
We love the Better Coupon Box app, to offer all first orders 10% off their purchase. This has been an absolutely incredible converter of viewers to customers for us, and a must-have app for any new online business. Shipping and fulfillment is all handled internally. Canada Post is not as fast as other postal systems so we make up for that by getting orders out within 48 hours to keep our customers happy and wanting more!
What are your top recommendations for new store owners?
We would recommend new store owners to really focus on 1 or 2 media channels. Instagram and Twitter have worked really well for us in terms of conversion rates. Posting to multiple media outlets is time-consuming however, so for a small business just sticking to a low number of media ensures you have enough time left over in the day focus on other business aspects.