greetabl is a greeting card that quickly folds into an adorable gift box allowing you to wrap gift cards, jewelry, treats and more with your personal message.

The idea struck me when I was trying to figure out a special way to give a very close friend my standard wedding gift--a check along with a personal note. I knew the memorable part of the gift was the note, but I couldn't shake one simple thought: a gift is a lot more fun to receive than an envelope.

After a lot of tinkering, I had a handmade card and gift in wasn't until people raved about the little cube AND I did a little research into the market (turns out Americans alone buy seven BILLION cards each year) that this concept turned into a company.

In a most serendipitous turn of events, a manufacturer in my hometown happens to be an industry leading box and packaging printer. We went to work...and after many dozens of iterations, developed what today we call greetabl.

How did you earn your first sales? Which channels are now generating the most traffic and sales for you?

We (finally) launched just before the holiday season, and got our first orders within minutes of pressing the big red button, so to speak.

Content marketing and PR are key for us online (and we're getting better everyday). We're also in 10 retail stores from Missouri to California, where in-person visits and email marketing have been our best sales drivers.

Tell us about the back-end of your business. What tools and apps do you use to run your store? How do you handle shipping and fulfillment?

Besides Shopify, we use Lettuce for inventory, MailChimp for email, the Product Customizer app (getting ready to debut this one!) and a handful of other tools. Our accountant is Mr. Quickbooks, and we're always testing new Shopify as well as other web apps.

What are your top recommendations for new ecommerce entrepreneurs?

1. Keep it simple: We messed around with a couple of different online platforms and custom designs before committing to host everything on Shopify. We implemented a great theme and now everything is clean, easy, and looks great!

2. Find a good ______: Whatever you're good at, find the opposite. For me, it was a graphic designer / photographer...I could write the copy, run the business, etc, but I could NOT make simple things look amazing. My co-founder does these with ease.

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