Sell shoes online

Start, run, and grow your shoe business

Get the training, tools, and support you need to build the shoe business you’ve always wanted.

Everything you need to get started

Free resources

Learn at your own pace with on-demand courses from Shopify Compass, and with other business owners on the Shopify Community forums. Find answers to your questions on the Shopify blog, or in our comprehensive guides.

Professional tools

Create an online shoe store that reflects your unique brand with over 70 customizable and responsive themes. Efficiently manage your inventory and process customer orders all from one unified dashboard.

Smart marketing

Grab your customers’ attention with targeted marketing campaigns on social media and Google. Make sure customers can find your shoe store by using Shopify’s built-in SEO tools and integrated blogging.

Award-winning support

Connect with Shopify customer support over online chat, phone, or email. Support is available 24/7, and can help with almost any challenge your shoe business encounters.

Learn more about selling shoes

  • You can sell shoes online from your own store built with a platform like Shopify, on third-party marketplaces like Amazon and eBay, and on social media sites like Instagram and Facebook. There are also niche marketplaces for shoes, like StockX and GOAT. You can also sell shoes wholesale to other businesses. You can also sell shoes in your own retail store, in another retail store, to consignment shops, and at markets and events.

  • You can sell shoes online by adding your products to your Shopify store.

    • From the Shopify app, tap Products.
    • Tap the shoe you want to sell.
    • Under Variants, tap the shoe variant you want to put on sale.
    • From the variant details screen, set the Compare at price to the product's original price.
    • Set the Price of the shoe to your new sale price.
    • Tap Save.
  • You can sell custom shoes online and in person. You can use your own online store, third-party marketplaces, and social media, as well as sell in your own retail store or wholesale to other retailers.

  • To price shoes, total all of the costs associated with bringing your product to market, set your profit margin on top of those expenses, and list your prices. You can change prices over time to increase sales or profit margins.

Scale your sales

Powerful apps

Showcase your shoes with professionally edited photos or build customer loyalty with rewards programs. With over 6,000 options in the Shopify App Store, you can customize your store experience and test for success.

Sell everywhere

Sell your shoes online, in-person, and wherever your customers are. Quickly accept payments, view sales, fulfill orders, and track inventory with the Shopify POS app—no matter where you sell.

Scalable pricing plans

For shoe businesses at every stage and size

Basic Shopify

Best for new ecommerce businesses with occasional in-person sales

$29per month

Shopify

Best for growing businesses selling online or in-store

$79per month

Advanced Shopify

Best for scaling businesses that require advanced reporting

$299per month