Our primary logo combines our brandmark, The Shopping Bag, with our italicized wordmark. Wherever possible, we aim to use the primary logo in full-color. Please note, the ‘S’ on The Shopping Bag is always white, regardless of background color.
This is the main Shopify logo. It should be used in this form whenever possible.
Inverted Primary Logo
This version features a white wordmark for greater legibility on dark or busy backgrounds.
Some conditions that make using our primary or inverted full-color logos impossible include:
Our logo works best when it has enough room to breathe.
To maintain the visual integrity of our logo, don’t scale it below 80 pixels or 28 millimeters wide.
Here’s a few examples of what we should absolutely avoid when using the logo.
Trademark Usage Guidelines
These guidelines explain how you must use and visually present our brand assets at all times. Your use of our brand assets indicates your acceptance of these guidelines, and you understand that your use of our brand assets in violation of these guidelines will result in automatic termination of your license and/or permission to use our brand assets.
- Use of our brand assets must be expressly authorized in writing.
- Your use must not mislead consumers as to our sponsorship of, affiliation with or endorsement of your company or your products or services.
- Our brand assets are our exclusive property. All goodwill that results from your use of our brand assets will be solely to our benefit. You will not take any action that is at odds with our rights or ownership of our brand assets. Where used on a web page, our brand assets, as well as the mention of our name, should include embedded hyperlinks to our homepage: www.shopify.com.
- Our brand assets must be used in a respectful manner. Our brand assets may not be used in a way that harms us, our products or services, or in a manner which, in our opinion, lessens or otherwise damages our reputation or the goodwill in our brand assets. In other words, please do not associate our brand assets with any illicit or illegal activities or use them in a way that is deceptive or harmful.