Shopify Email Is Rolling Out Now and Completely Free Until October 1, 2020

An illustration of a template for Shopify Email.

Email’s role as a direct line of communication to your customers has never been more critical. Now, email marketing is a lifeline for the countless businesses that need to reach out to and build trust with customers during this sudden period of uncertainty.

That’s why we’re releasing Shopify Email early to all merchants and making it completely free to use until October 1, 2020. In the coming weeks, you’ll see Shopify Email appear in your admin in Shopify Marketing, and you’ll also receive an email once you have access.

Shopify Email lives alongside all your other marketing campaigns within Shopify Marketing in the admin, so it’s easy to manage your efforts across channels from a single place. There’s no setup required, and in just a few clicks, you can create, send, and track beautiful emails that integrate with your existing design and products.


Bring your store to customers’ inboxes—no marketing experience required

Apart from your online store, email is the only channel that allows you to fully own the relationships you build with customers and potential buyers. With Shopify, both of these channels work in harmony.

As a built-in part of the Shopify admin, Shopify Email is a direct extension of your online store. Smart templates automatically use your store’s logo, colors, and products to save you time and maintain your unique branding. Customizing templates is easy for anyone, with pre-built sections and settings that require no design experience. 



When you’re unsure of where to begin, Shopify Email templates are easy starting points for you to reach out to customers with timely messages about store updates, new delivery or pickup options, or special promotions. As the COVID-19 situation continues to unfold, sharing proactive business or shipping updates can help reassure customers and maintain the relationships you’ve worked hard to build.

Email examples using Shopify Email from Pheasants' Hill Farm, The Independent Collective, and Elph Store.
Email campaigns from Elph StoreThe Independent Collective, and The Good Aura Company created with Shopify Email.

Track your campaigns with marketing analytics reports that reveal trends and key insights about how each email performs, so you can improve over time. Customer data regulation is constantly under scrutiny, so it’s reassuring to know that you will always own the data in Shopify Email.

Email marketing’s advantage: reach, relevance, and ownership

Acquiring customers is hard. And once you’ve got their interest, ensuring they stick around is an ongoing challenge. Or, with email, an untapped opportunity.

Email marketing makes it easier to not only drive new sales but to nurture ongoing customer relationships and encourage repeat purchases—all through a channel that isn’t subject to the whims of another platform. Here are just a few reasons why so many Shopify merchants already love email, and why you will, too.

  • The right messages reach the right people. The ability to segment your existing email list lets you tailor relevant messages for the audience that you want. And it pays: 56% of consumers say they open at least half of the emails they receive, a level of engagement unique to email.
  • Customers enjoy getting relevant emails. Email consistently delivers in terms of return-on-time investment, and 59% of buyers prefer emails from brands over any other channel. And a majority of buyers appreciate receiving offers, discounts, and advance notice of new products through their personal email.
  • Email is a channel you control. Your email list isn’t exposed to any unexpected changes from third-party algorithms. And in uncertain times, email is a secure way to reach customers directly when they aren’t able to visit you. Wherever your storefront lives, your email list can be brought with you.

While email marketing can go much deeper, for many business owners, email serves as a reliable workhorse and remains the most effective marketing channel for engaging customers with the content they want from the brands they trust.

More features for Shopify Email are coming soon

With the accelerated rollout of Shopify Email for everyone, we’re working hard to add more tools to make it even more efficient for commerce. The ability to schedule emails is just around the corner, along with more purpose-built templates and settings to get your email campaigns up and running as quickly as possible. 

With Shopify Email available in the same place that you run your business, you’ll have more time to focus on what matters most—your customers.

Shopify Email will roll out to all merchants globally in over 20 languages in the coming weeks. You’ll see it appear in your admin in Shopify Marketing and you’ll also receive an email once you’ve been given access.

Create your first email campaign

Have questions about Shopify Email? Talk to us.

When will Shopify Email be available for my account?

Shopify Email will roll out to all merchants globally in over 20 languages in the coming weeks. You’ll see it appear in your admin in Shopify Marketing, and you’ll also receive an email once you’ve been given access.

What will Shopify Email cost after October 1, 2020?

Starting October 1, 2020, the first 2,500 emails you send will continue to be free. After that, pay only for what you need at a low rate of $1 USD for every 1,000 emails you send. There are no commitments and you’ll receive full feature access. You get full control to send emails to subscribers when it makes sense for your business.