The convenience of shopping online has always come with the built-in tradeoff of not being able to touch, feel, or physically examine a product you're considering. As a result, product photos are tasked with some serious heavy lifting: they need to help store owners visually sell their products, showcase the finer details, and answer potential customer questions.
It’s no exaggeration to say your online store’s ability to quickly establish trust and convert visitors into customers rests on having stand-out product photos.
That’s why we’re excited to announce a brand-new video course in Shopify Academy: Product Photography for Ecommerce.
We partnered with Jeff Delacruz, professional photographer and founder of Products on White Photography, to cover everything you need to start capturing exceptional product photos.
Meet your instructor
Jeff Delacruz is the co-founder and president of Products on White Photography, a Chicago-based studio supporting a global list of clients.
Jeff and his team receive products from ecommerce entrepreneurs, take professional product photos, and then send the images and product back to their client. Over the past 7 years, Jeff has grown his studio from a small freelance shop to a 10-employee operation.
What’s inside the course
The cornerstone of this course is Jeff’s tested approach for taking great product photos. We cover everything from creative direction and planning to photo editing for beginners. You’ll also learn how to set up your own home studio and use natural lighting to take clean, compelling product photos on a white background.
Jeff walks you through the entire process of planning and shooting your own product photos, including:
- What you need to capture in your photos to sell your products.
- The best places to set up a tabletop studio in your space.
- The exact camera settings to use to shoot professional quality photos
After creating your free Shopify Academy account, you’ll also get access to our growing library of business tools and templates, live and recorded workshops, and other on-demand courses. We hope to see you inside!