TV, smartphones, computers—just because there's a growing emphasis on reaching consumers through their favourite screens, doesn't mean you should write off traditional offline marketing tactics, like event marketing.
In fact, a proven way to get your business out there—and attach a face to your brand— is by being present at trade shows and events where your potential customers are going to be.
Find out how Lucas Walker and Riley Wallbank launched Treats Happen—fresh, dehydrated dog treats that are safe for raw feeders and dogs of all ages—by attending over 30 trade shows in the past year.
In this episode, you'll learn:
- What you can gain from investing $1,000 into a booth at a show.
- How to evaluate which events are worth your time and which ones aren't.
- How they used Facebook's boosted posts to promote their own viral content.
Listen to Shopify Masters below…
About The Author
Felix Thea is the host of the Shopify Masters podcast, the ecommerce marketing podcast for ambitious entrepreneurs, and founder of TrafficAndSales.com where you can get actionable tips to grow your store’s traffic and sales.