Reading List: 30 Books That Will Help Increase Sales

Reading List: 30 Books That Will Help Increase Sales

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These books are perfect for entrepreneurs. They cover a broad spectrum of topics and will provide you with an encyclopaedic amount of knowledge that will help you build your business and sell more.

This is my personal reading list for 2013 and I plan on reading each one by the end of the year. These books cover subjects like marketing, SEO, social media, branding, analytics, content strategy, design, web usability, behavioral economics, and even psychology. 

You'll notice that I've included a link to buy each book. All of the money earned from Amazon's affiliate program will go to Acumen Fund, a non-profit venture that supports entrepreneurs in developing countries. 

What are you reading this year? Let me know in the comments!

30 Books for Entrepreneurs

30 Books for Entrepreneurs

Predictably Irrational

Dan Ariely

Dan Ariely refutes the common assumption that we behave in fundamentally rational ways. From drinking coffee to losing weight, from buying a car to choosing a romantic partner, we consistently overpay, underestimate, and procrastinate. Yet these misguided behaviors are neither random nor senseless. They're systematic and predictable—making us predictably irrational.


Predictably Irrational

Behavioral Economics For Dummies

Morris Altman

The field of behavioral economics sheds light on the many subtle and not-so-subtle factors that contribute to our financial and purchasing choices. In this book readers will learn how social and psychological factors, such as instinctual behavior patterns, social pressure, and mental framing, can dramatically affect our day-to-day decision-making and financial choices.


Behavioral Economics For Dummies

All Marketers Are Liars

Seth Godin

Telling an authentic story about your company, your products, and your purpose is the secret to great marketing whether you’re selling wine glasses or sports carts. Seth Godin teaches by example, showing why every business needs to start telling stories.


All Marketers Are Liars

Content Rules

Ann Handley and C.C. Chapman

Content or entertainment marketing is the idea of offering potential customers real and valuable articles, video, or similar in order to build brand loyalty. Although service businesses typically favor this approach, content marketing is still very important for ecommerce entrepreneurs.


Content Rules

Optimize: How to Attract & Engage More Customers 

Lee Odden

Online retailers need to boost visibility and relevance if they are to engage customers and increase sales. Odden describes how to achieve just this sort of goal with integrated marketing including SEO, social media, and content marketing.


Optimize: How to Attract & Engage More Customers

The New Rules of Marketing & PR

David Meerman Scott

The Internet has changed marketing and opened new opportunities to connect with potential customers. This forward-thinking book can launch a business’ integrated digital marketing and PR strategy.


The New Rules of Marketing & PR

Managing Content Marketing

Robert Rose & Joe Pulizzi

Rose and Pulizzi describe specifically how marketers can use all forms of content (blog, Facebook, guest posting, and more) to build a stronger brand and reach out to customers.


Managing Content Marketing

Return on Influence

Mark Schaefer

Schaefer guides readers to setting goals and measuring success, demonstrating that influence has the power to drive your business.


Return on Influence

Marketing White Belt

Christopher Penn

Penn is one of the premiere email and digital media marketers anywhere. In this book he lays a foundation for online promotion.


Marketing White Belt

The Power of Habit

Charles Duhigg

Duhigg shows how simple habits and patterns can have a significant impact on performance and marketing success. He uses case studies like how marketers turned Febreze from a flop to a billion dollar company.


The Power of Habit

Likeonomics

Rohit Bhargava

The Internet age impacts how we connect with others and how we build trust over the web. Bhargava sees personal relationships behind every major Internet undertaking.


Likeonomics

Brainfluence

Roger Dooley

Dooley explains how marketers can use neuroscience and behavioral science to augment marketing campaigns and, ultimately, improve sales. Fortunately, you won’t need to be a neuroscientist to read this book. Dooley presents 100 short and easily understood ideas.


Brainfluence

Word of Mouth Marketing

Andy Sernovitz

If Sernovitz is to be believed, your company can get its very best customers with word-of-mouth marketing. Give folks something to talk about.


Word of Mouth Marketing

Unlimited Power

Anthony Robbins

This book is a classic. It will teach you how to master your personal and professional life. Tony Robbins reveals the science of personal achievement and teaches you the 7 lies of success, how to find out what you really want, and the 5 keys to wealth and happiness. 


Unlimited Power

Marketing in the Age of Google

Vanessa Fox

Google, Bing, Yahoo, Ask, and Blekko are among the top search engines and are some of the the keys to accessing new customers. Fox describes how search and search behavior impacts your business.


Marketing in the Age of Google

Online Marketing Inside Out

Brandon Eley & Shayne Tilley

Aimed at helping you bring your marketing to the online community. This book walks through each modern marketing channel, describing how to use and succeed.


Online Marketing Inside Out

Ogilvy on Advertising

David Ogilvy

Although this book is decades old, it still offers significant insights into the world of promotional advertising. It will give the reader a foundation from which modern advertising may be easier to understand and employ. 


Ogilvy on Advertising

Positioning: The Battle for Your Mind

Al Ries & Jack Trout

Brand building, product marketing, and even retail marketing may all boil down to how your business is positioned. This classic book deals with the challenges of marketing “to a skeptical, over-communicated public.”


Positioning: The Battle for Your Mind

Likeable Social Media 

Dave Kerpen

This book seeks to deliver on the promise that a recommendation from someone a shopper knows and trusts (like a social friend) can do more to promote a product or a retailer than thousands spent on advertising.


Likeable Social Media

Neuromarketing: Understanding the Buy Buttons in your Customer's Brain

Patrick Renvoise & Christophe Morin

Renvoisé and Morin deal with the science of making a sale. They go into deep analysis of how the human brain responds to advertising and marketing, and gives merchants a better understanding of how to influence customers. 


Neuromarketing: Understanding the Buy Buttons in your Customer's Brain

Your Customer Creation Equation

Brian Massey

This book is a guide to improving your site’s conversion rates. It is one thing to get site visitors, it is quite different to get those visitors to make a purchase.


Your Customer Creation Equation

Conversion: The Last Great Retail Metric

Mark Ryski

Site analytics can tell an ecommerce marketer a lot about how visitors are interacting with a site, with products, or with offers, but it is the sales metric — the conversion metric — that matters most.


Conversion: The Last Great Retail Metric

Influence: The Psychology of Persuasion

Robert B. Cialdini

This book describes the psychology of selling. Why is it that people say yes? Cialdini uses data from several years of study to give you the answer.


Influence: The Psychology of Persuasion

Power Stories

Valerie Khoo

This book explains why storytelling is the ultimate tool for business success, and reveals the 8 stories that every online business owner should tell.


Power Stories

Blink: The Power of Thinking Without Thinking

Malcolm Gladwell

Although Blink is not specifically a business or success book, it describes why some things just seem right. It encourages the reader to begin to trust his own instincts. The book can have a profound impact on how an entrepreneur thinks and acts.


Blink: The Power of Thinking Without Thinking

Purple Cow

Seth Godin

It's important to stand out. In Purple Cow, Godin describes how being a remarkable business — which admittedly doesn’t sound easy — is the key to standing out in today’s marketplace.


Purple Cow

Extreme Productivity: Boost Your Results, Reduce Your Hours

Robert Pozen

This guy is the king of productivity. Entrepreneurs often face the challenge of building a small business while still working a job. Pozen once held two jobs — lecturer at Harvard Business School and president of Fidelity Management — while writing professional. Here he asks the reader to set career goals, objectives, and targets, prioritizing each.


Extreme Productivity: Boost Your Results, Reduce Your Hours

Wait: The Art & Science of Delay

Frank Partnov

Is your business moving at a pace similar to the messages streaming through a Twitter account or does it move more like a glacier? Partnoy describes the decision making process in the context of the pace of your business.


Wait: The Art & Science of Delay

The Design of Everyday Things

Donald A. Norman

First, businesses discovered quality as a key competitive edge, next came service. Now, Donald A. Norman reveals how smart design is the new competitive frontier. This book is a powerful primer on how--and why--some products satisfy customers while others only frustrate them.


The Design of Everyday Things

Don't Make Me Think

Steve Krug

This is a common sense approach to web usability and is an essential read for anyone who designs, writes, programs, owns or manages online stores.


Don't Make Me Think

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