The Ecommerce Graveyard: How 37 Popular Sites Used to Look

The Ecommerce Graveyard: How 37 Popular Sites Used to Look

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Online shopping began its steady growth in 1994 after new security measures allowed for safe ecommerce transactions to occur online. Surprisingly, Pizza Hut was one of the first major companies to adopt ecommerce by offering online ordering through their website.

As online shopping grew in popularity, brick-and-mortar stores began to offer their products online, and entire companies were created to facilitate web sales. In 1995 Jeff Bezos launched Amazon.com which is now the world's largest online retailer - they brought in $48 billion in 2011 alone. Online auction site eBay also opened shop in 1995. Expedia was founded in 1996 as a small division of Microsoft, and Zappos.com opened it's digital doors in 1999.

With today's high-res photos and speedy shopping carts, it's easy to forget how primitive most ecommerce stores used to be. Check out how these big brand-names sites looked before they became popular. Although they seem simplistic, unintuitive, and kind of ugly, at the time they were cutting-edge, and they paved the way for what ecommerce is today.

Dell - 1996

Dell  - 1996

Pizza Hut - 1997

Pizza Hut  - 1997

Expedia - 1997

Expedia  - 1997

Zappos - 2000

Zappos  - 2000

Netflix - 2002

Netflix  - 2002

Apple - 1997

Apple  - 1997

American Apparel - 2001

American Apparel  - 2001

GAP - 1996

GAP  - 1996

Wal-Mart - 2001

Wal-Mart  - 2001

Toys-R-Us - 2000

Toys-R-Us  - 2000

Diapers.com - 2001

Diapers.com  - 2001

Barnes & Noble - 1999

Barnes & Noble  - 1999

Best Buy - 1997

Best Buy  - 1997

Zazzle - 2004

Zazzle  - 2004

Amazon - 2006

Amazon  - 2006

Staples - 1997

Staples  - 1997

J Crew - 1996

J Crew  - 1996

Buy.com - 1999

Buy.com  - 1999

Sony - 1996

Sony  - 1996

Macy's - 1999

Macy's  - 1999

Nike - 1998

Nike  - 1998

Target - 1997

Target  - 1997

Wine.com - 1997

Wine.com  - 1997

American Eagle Outfitters - 1999

American Eagle Outfitters  - 1999

CD Baby - 1998

CD Baby  - 1998

LL Bean - 1999

LL Bean  - 1999

eBags - 1999

eBags  - 1999

Ancestry - 1998

Ancestry  - 1998

Coach - 2000

Coach  - 2000

Overstock - 1999

Overstock  - 1999

Threadless - 2002

Threadless  - 2002

1-800 Flowers.com - 1999

1-800 Flowers.com  - 1999

Ashley Madison - 2002

Ashley Madison  - 2002

CD Now - 1999

CD Now  - 1999

The Hudsons Bay Company - 2001

The Hudsons Bay Company  - 2001

Art.com - 2000

Art.com  - 2000

Shopify - 2008

Shopify  - 2008

All screenshots from Internet Archive's Wayback Machine.

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