Invisible Children's KONY 2012 campaign is the definition of viral. In less than one day, the campaign has penetrated all corners of the earth. People around the world know the name Joseph Kony after watching the campaign's 30-minute documentary on the horrific circumstances in Uganda. The documentary tells the story of the 30,000 children who have been kidnapped and made into child soldiers by a resistance army in Uganda - Kony is the army's leader.
Invisible Children launched their online store with Shopify yesterday at 3pm three hours after their former ecommerce platform crashed because of a Tweet from Oprah Winfrey. It took Invisible Children 3 hours to setup their online store with Shopify, and in the first 18 hours they have received over 15 million hits. In layman terms - that's a whole lot of shoppers in their online store. To support this cause, Shopify has waived all fees associated with their online store.
Here's the video that everybody should watch:
The insane amount of traffic that invisible Children's website and online store has seen is coming from all directions, including: Oprah Winfrey, Zac Efron, Justin Bieber, P-Diddy, Rihanna, Sophie Bush, Kirsten Bell, and Zooey Deschanel.
Dear Joseph Kony,I'm Gonna help Make you FAMOUS!!!! We will stop YOU #StopKONY ! All 6,OOO,OOO of my followers RT NOW!!! Pls!— iamdiddy (@iamdiddy) March 7, 2012
"I would like indicted was criminals to experience the same level of fame that i experience" -George Clooney #thecloondoctoralwayssaysitbest— Kristen Bell(@IMKristenBell) March 7, 2012