I had the pleasure to interview Gary Vaynerchuk recently about his book, The Thank You Economy.
The Thank You Economy is all about treating customers like real people, having real conversations with them and listening to what they have to say. It's nothing new, as Gary points out, word-of-mouth has always been important. With the advent of the Internet and social media, companies can now engage with customers where and when they are talking about the brand.
In this interview, Gary talks about how he uses social media both personally and for brand building. In true Gary style, he throws out some of the best metaphors in the business world.
And Gary knows what he's talking about, he grew his father's retail liquor store into a multi-million dollar retail + ecommerce power house using both traditional and new media. His enthusiasm for growing his businesses is contagious.
Would you like to talk to Gary? We're giving one Shopify store owner the opportunity to have a 1-on-1 Skype call with Gary. Our last winner, Deckster, received some amazing advice and contacts. Check out the blog post to hear from Deckster and find out the details for this contest.