Shopify was always built with search engine optimization (SEO) in mind. What this simply means, is that an online store using Shopify is much more likely to get natural, or “organic” search traffic from Google, Yahoo and other search engines, and the storeowner needs to spend less money to get customers.
We made sure that Shopify’s SEO was up there with the best, and e-mails like this one from Tom Sailors, the owner of Babymelons.com, are always a pleasure to read:
“Our website, www.babymelons.com just launched about 3 months ago. Our targeted keyphrase from day 1 was “baby hats”—which is the most popular phrase for our niche. Just today we hit #1 in Google. We could not have done this had it not been for the Shopify framework.”